Notes from the Truxl team.
What we're building, why we're building it, and what we're learning along the way.
D1, D7, D30 Retention: Which One Your Team Should Actually Be Staring At
Retention metrics are not interchangeable. A guide to picking the right one for your product, and the common mistake of optimising the wrong one.
Read →Designing a Funnel That Actually Catches the Drop-Off (and Not Just the Obvious One)
Most funnels are designed to confirm what the team already believes. A practical guide to designing funnels that surface the drop-off you didn't know about.
Read →Mixpanel vs Amplitude vs Truxl: An Honest 2026 Pricing Breakdown
An apples-to-apples pricing comparison at three usage tiers — 10M, 100M, and 1B events per month — with the line items each vendor doesn't put on the homepage.
Read →Why We Built an MCP Server Before We Built a Slack Integration
Every analytics vendor has a Slack integration. We deliberately built ours last, and shipped the MCP server first. Here's the reasoning.
Read →Hello from Truxl
Why we're starting a blog and what to expect here.
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