Pricing

One rate.
Everything in.

Pay per million events. All features included on every plan — AI, replay, warehouse sync, self-hosting. No per-seat fees, no surprise overages. Cancel anytime.

Hobby
$0
For side projects, prototypes, and personal apps.
  • 1M events / month
  • 30-day data retention
  • All product features
  • AI queries (50/day)
  • Community support
Pro
$35/ M events
For teams shipping a real product. Scales linearly.
  • Unlimited events (pay-as-you-go)
  • 1-year data retention
  • Unlimited seats
  • AI agents & natural-language queries
  • Session replay (sampled)
  • Warehouse sync (Snowflake, BQ, Redshift)
  • Email & Slack support
Enterprise / Self-host
Custom
Self-host in your VPC, SSO/SAML, dedicated support, custom DPA.
  • Self-host (Helm / Docker)
  • SAML SSO, SCIM, audit logs
  • Custom retention
  • BYO S3 / object storage
  • Dedicated CSM
  • 99.95% SLA
  • HIPAA, custom DPA
Vs. the category

How Truxl compares to legacy analytics.

What you actually needTruxlTypical product analytics
Per-million-events price$35$100+
AI / natural-language queriesIncluded+ $40 / M events
Session replayIncluded (sampled)Separate product
Per-seat fees$0 — unlimited seats$25 – $100 / seat / mo
Warehouse syncIncludedEnterprise tier only
Self-hostingSelf-serveSales-gated / unavailable
Raw SQL on event dataNativeExport-only
Data ownershipBYO S3 + open ParquetProprietary store
Time to first insight~ 1 hourDays to weeks
Estimator

How much would you save?

10M / month
1M50M100M
Typical analytics + AI add-on$1,400/mo
Truxl, everything in$350/mo
You'd save
$1,050 / month · $12,600 / year
75%
FAQ

Honest answers.

What counts as an event?

Any action you track — a page view, a click, a server-side event. Identify calls and user-property updates don't count. You can configure which event types are billable in your workspace.

What does 'fair usage' mean for AI queries?

Pro plans include generous AI usage for normal team-of-humans workloads — typically thousands of queries per day. We only step in if we see automated, programmatic abuse. We'll always reach out before throttling.

Can I really self-host the same product?

Yes. The same code that runs on Truxl Cloud is what you would deploy. One Helm chart, one Postgres, one S3 bucket. No watered-down community edition.

How is this so much cheaper?

We built on commodity infrastructure (ClickHouse + Parquet on S3) from day one, we don't have an enterprise sales pyramid, and we don't price-discriminate by feature. The unit economics just work at $35/M events.

What about overages?

No surprise overages. You set a monthly cap; if you cross it, we email you and pause non-essential ingestion until you raise it or the cycle resets. You'll never get a 5-figure invoice you weren't expecting.

Do you have a free tier?

Yes — the Hobby plan is free forever, up to 1M events / month. No credit card required to start.